Growing the Business or Myself?
Since I attended my first Creative Freelancer Conference in 2008, my business has come a long way. I’ve come to treat it – and my professional self! -- with more respect each passing year. But as the...
View ArticleShake the funk by helping
Sometimes, for whatever reason, I find myself in a funk. Sometimes when things get tough, I get into this whining mood and it really becomes a pity party, table for one. It can happen to the best of...
View ArticleExcellent Web-to-Print Resource
These days, in order to compete, you must position yourself as -- and become -- the most valuable resource your clients have ever had. What exactly does that mean? Anticipating their needs...solving...
View ArticleFavorite Quotes from CFC
“Playing it safe is being invisible.” -Luke Mysse, in To Plan or Not To Plan “If there’s one thing I’ve learned in life, it’s this: everyone’s a f#@*ing graphic designer.” -Allen Murabayashi, in How...
View ArticleCrowdsourcing Round 2
I received many comments on last week’s post on my blog about my recent crowdsourcing experience. There was a variety of opinions and takes on how I handled my client’s unhappy comparison between the...
View ArticleWatch 3 Businesses Evolve
I've been reading a bit about evolution lately and I keep seeing parallels to business. I started thinking about how the promotional strategy for a creative business evolves. How is the marketing for a...
View ArticleMarketing Monday: Timing is everything
Right after CFC in Chicago, I did a one-hour consultation with CFC attendee, Tarry Nwaise, a designer from Madison, Tennessee. During that session, I told her, among other things, that timing is...
View ArticleEvolution of a business name
I did a lot of research for my new article on the evolution of a creative business, “From Start to Smart,” (coming out in the September edition of HOW), and for the companion DesignCast (this Thursday,...
View ArticleEvolution: Letting Go of Control
Sometimes growing means letting go of certain things (that could be holding you back). But letting go isn’t always easy. During the research for my new article on the evolution of a creative business,...
View ArticleCrowdfunding your personal projects
Our friends over at PhotoShelter, the company co-founded by CFC Fave Speaker Allen Murabayashi (and the same company that is offering the free guide, Freelancer's Online Marketing Blueprint), have...
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